If a company website has something great to offer to its target audience, it’s important that the target audience be able to find them. SEO can assist in making this connection between business and the audience.
Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by providing useful content for customers and friendly elements for the search engine. A successful Search engine optimization is divided into two parts: on-page SEO and off-page SEO. On-page optimization alludes to website elements such as HTML code, textual content, images and rich media. Off-page optimization mainly mentions backlinks.