Maybe you own an E-commerce store or any other website that has a lot of value to offer. But you still do not have very high customer engagement on your website, right? Remember, you will not be able to convert your potential customers into your loyal customers if you do not work on enhancing customer experience. You need to make your visitors stay and that can be a bit arduous considering you don’t know anything about the customer who comes to your website. But, what we do know is that people like to be heard, awarded, and replied. And this is what you need to focus on. You need to increase the overall customer experience on your website.
Also, the most imperative thing that you need to understand is that an average potential customer spends 6-8 seconds on a website. This span is very short and you need to capture their attention within this window. This is important because not only you need their attention to purchase from your website but also to make them stay longer. Otherwise, you may lose position in Google SERPs due to increased bounce rates. Have a look at this graphical representation to know bounce rates by website industry:
This clearly shows how quickly visitors leave the websites. So if you want to make them stay longer, you need to go that extra mile. And I will tell you 5 incredible ways to do that. By doing these things, you will also increase your Google page rank as the longer people stick to your website the more chances you have of getting your website to the top of Google. So without further ado, let’s get started:
Give Incentives to Users for Engaging:
We all have been at a place where we were offered a freebie by a salesman and we were like “Wow, they are so generous, they care for people.” You need to generate this type of thinking in the minds of your customers. According to a report by Kissmetrics, 96 percent of customers who visit your website do not visit again. So you need to make a first impression that is positive and sits in their minds forever. Because first impressions are the only chances you get to turning potential customers into the loyal customers. So you can offer rewards to them like an e-book on signup or a 30 day trial upon subscription and even free shipping if you are an E-commerce store. This little marketing tactic goes a long way in generating impeccable results.
Offer Live Chat:
Another immaculate way to make customers stay longer is to enable them to chat with you. You need to hear the inner voice of customers by conversing with them. Due to this method, you will eliminate the chance of customers closing the website just because they are confused about something. Another benefit of having a live chat is that people do not like to wait on the phone to talk to a representative. So having a live chat will solve this problem as well. In fact, live chat has the highest percentage level of customer satisfaction as reported by Econsultancy. Check out the graphic below:
Also, this is a good way to increase SEO ranking as doing a live chat takes some time and that time will be spent on your website. This means live chat will not only increase the customer engagement but Google page ranking as well.
Utilize the Power of Social Share Buttons:
It has always been a useful way to increase engagement with the help of social share buttons. This is because when your customers will see that your posts have been shared a lot of times, it will build a sense of credibility. And you can increase the number of social shares by posting the content that is not only relevant but provides value to your customers. Also, having a well-written content with visuals works more effectively in grabbing the attention of the customer. So in this way, more and more people will share your content and you will be leveraging their accounts to promote your posts. And when it comes to Google ranking, this tactic aids in that as well. This is because Google prefers those posts that have been shared a lot of times on Social media platforms.
A little Quantitative Research will be Nice:
A quantitative research is the conduction of surveys and polls to gather data. You can increase the customer engagement if you know what they are expecting from you. And gathering insights to their expectations will have a huge benefit. You don’t necessarily have to send emails to your customers asking about their views and opinions. You can simply add a general poll at your website or a polite popup with a specific poll. You can ask a lot of valuable questions like their purpose of visiting the website, did they get what they were looking for? Where did they learn about your website? Or if they have any suggestions for you. Make sure that you include the options in questions with check-in boxes so people can simply select the answer they want.
Discussion results in very high user engagement, but that’s only possible if you reply to each comment. Replying to comments from your visitors will make them think that you care for their suggestions and opinions. But, how to make people engage with a post? Well, the best thing is to deliver valuable content because we all know; “Content is King.” And your posts should have the content that the customers can relate to. Another important thing is to spread awareness about your products and educate customers about your products by addressing highly confusing questions. For instance, if you are selling something that comes with a lot of components and assembling them may confuse the customer. So you can create a guide to assembling the product. This way, customers will get benefit from your site and will result in higher engagement. You can ask the customers at the end of the post to provide feedback in comments as it will also provide you with insight into what they think about your written content.