6 Local SEO stats need to be known
If you operate an online business, you already know how important to rank in the search engine results. As the internet has become the major source for consumers enquire the local business information. lack of local SEO means a chronic suicide for your business.
As the professional Brisbane SEO agency, we will evaluate the following six important local SEO statistics for you. Local SEO is necessary for the business owner who focuses on online business, even you have deployed generic SEO services.
1. 50% Of Mobile Visitors To Visit Stores Within One Day
Google’s research into local search behavior reveals that high portion of local searchers plans to take action. According to the official findings, “50% of consumers who conducted a local search on their smartphone visited the physical store within a day, and 34% who searched on pc/tablet has the similar result.” This means the local search ranking has a direct impact on in-store traffic.
2. Exceed 60% Of Consumers prefer to use local advertisement information
In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customized to their surroundings. The data shows:
67% of smartphone users want advertisement customized via region, and 61% want ads customized to their close surroundings.
69% use the “Navigation” or “Call” buttons.
61% use the address or phone number displays in the ad.
When targeting your ads for local consumers, be sure to target your ads by location and to use location extensions. AdWords pulls your contact information from your Google My Business settings, so make sure it’s set up the way you want it to appear in your ads.
3. 88% Of Consumers Trust Online Reviews
More and more consumers prefer to using online reviews as the consideration when making the buying decision. So try to satisfy the customer and maintain the excellent service is essential.
Local businesses should be aware of the importance of positive online reviews, as highlighted in this stat from BrightLocal’s 2014 Local Consumer Review Survey. Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.
A great place to start when deciding where to list your business is to simply search for your business name, as well as for keywords you think your prospects may be searching for.
4. Business Address/Location is important
Using the local information in your ads is important; however, it’s just as important to make sure the key contact and location info contained in your website and social media profiles.
According to research by Google, address and location are the major information sought by local searchers. Here maybe some of the other types of info searchers are looking for:
Businesses by category
Products or services
Hours of operation
Coupons and special offers
Ratings and reviews
Base on the desires of local searchers, it’s important to keep your mobile content simple, precise and actionable. Don’t try to overwhelm your mobile visitors with copious amounts of information; on the contrast, provide the basic but clear info outlined above, and provide links to additional content as needed.
5. 18% Local Mobile Searches Lead To A Sale Within One Day
Local searchers are not only likely to visit a local store, but be found that these customers are likely to make a purchase. They also found that 33% smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.
In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying process, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.
6. Half of mobile users prefer a mobile browser than app
There has been a lot of discussion about mobile optimization, mobile apps and responsive design since Google’s announced mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).
If you haven’t already optimized your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (Google update its algorithm). If you’re not sure if your site is mobile-friendly, try Google’s Mobile-Friendly Test to be sure.
The importance of local SEO is undeniable. As we’ve already seen, local searches improve in-store visits and sales. High local search rankings = increased traffic and revenue.
As Brisbane business owner, ensure your site and content are optimized by Brisbane SEO agency and get your business listed on local review sites. The local SEO Includes contact info in a prominent location on your website and social media profiles. Finally, make sure your site is optimized for viewing on mobile browsers.