Due to the rapid increase of internet users, the trend of digital marketing services has taken massive rise. And the great thing about marketing on the internet is that the number of users on the internet is increasing year by year. According to a survey by Statista.com, 46.8% of the world’s population has access to the internet as of now, and this number is expected to rise to 53.7% by 2021. This is the primary reason that both big and small businesses are now migrating to internet marketing from the traditional means of marketing. Virtually every business in the world is cultivating the benefits of internet marketing especially SEO (Search Engine Optimization.) The primary reason for getting SEO services is the increase in customer reach, and also SEO marketing cost is less than the cost of Traditional marketing.
If you don’t know what SEO is then let me give you a brief introduction; SEO is an internet marketing technique that is used to increase the rank and placement of a business’ website in search results of search engines like Google, Yahoo, and Bing, etc. The reason that most of the businesses focus on buying SEO marketing services is that search engines are probably the most used platforms for finding different businesses and services. According to a survey by Internetlivestats.com, Google alone has about 3.5 billion searches every day, and that equates to about 1.2 trillion searches per year. Imagine how much business you can generate if you get the right SEO service provider with right SEO marketing cost.
Payment Models of SEO
To understand SEO marketing cost, you first need to understand the SEO payment models that are commonly used by SEO marketing agencies. So basically, there are four types of SEO services and payments:
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Monthly Retainer:
This the most common mode of SEO payments. Here, clients pay a set SEO marketing cost on a monthly basis in exchange for different SEO services like building optimization, keyword research, press release and onsite improvement, etc. This type of model usually offers affordable SEO marketing cost.
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Fixed Price Contract Services
: Virtually every SEO agency offers this SEO marketing cost model. The client selects a pre-made contract for his/her desired SEO services before getting a monthly retainer. And once the client is satisfied, he/she may get the monthly retainer SEO service.
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Project Based Pricing:
This SEO marketing cost model is virtually same as the fixed price contract, the only difference between both is of the freedom of creating a new contract. A new contract is created in this SEO pricing model where the client can select the services according to their need. Also, the SEO marketing cost varies in this model.
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Hourly Consulting:
As the name suggests, this model is based on hourly fee in exchange for either consulting or SEO services.
Typical SEO Marketing Costs:
If you want to know the online marketing cost for SEO services, then check out these prices that are acquired according to some surveys including a survey from SEOmoz that was conducted with the help of 600 SEO agencies:
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Monthly Retainer:
In this SEO pricing model, the client usually pays according to the size of their business and the services they need. Typically, the prices of this model range from $750 to $5000 per month.
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Fixed Contract Services:
Businesses that are usually testing the waters in the field of SEO choose this SEO pricing model. This model includes services like Site Content Audit ($500-$7500), SEO copywriting ($0.15-$0.50 per word), social media site setup ($500-$3,000), and link profile audit ($500-$7,500).
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Project Based Pricing:
Due to the needs of different clients, there is a variety of projects so an actual price cannot be determined. But most of the projects cost from $1000 to $30,000.
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Hourly Consulting:
This type of SEO marketing cost model usually charge from $100 to $300 and is also an affordable SEO model if you are looking for small amount of work.
Be suspicious about these things:
With all the good comes some bad. Some agencies and individuals follow bad practices of SEO called as Blackhat SEO to achieve faster results. But beware, these practices are unethical and highly discouraged by Search Engines. So beware about the below-given things:
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Guarantees:
Remember, there is no such thing as a guarantee in SEO as the nature and algorithms of search engines continuously
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Instant Results:
Again, you cannot get immediate results with SEO, it is a long process but highly beneficial when it is completed.
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#1 rank on Google:
No one can promise to get you 1st rank on Google as it is neck and neck competition between your website and other websites on that search result page.
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Lower costs than $750 per month:
In SEO, what matters the most is the quality of service, not the cost. So beware of an agency charging an “unbelievable” digital marketing cost for SEO.
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Unethical link building services:
Link building means gaining the trust of search engines and increasing credibility. Make sure to go to the SEO agency that does not build links while practicing Blackhat SEO. Do this by asking them from where they will get links.
Keep These Things in Mind:
- SEO is a time taking internet marketing method. Be patient and don’t judge results too quickly. Also, monthly retainer cost model is best for SEO as you will get services for a long time.
- Remember, your rankings will not stay at one place. If your ranking is going up, it can go down as well if the competitor does better SEO of their website.
- There is no right SEO service for every website, but there is a right SEO service for your website. Don’t consider getting cheap SEO service, get an SEO service according to your need and make sure it is of high-quality service with high customer satisfaction rate.
- You need SEO for your business if you want more consumer engagement and are looking forward to positioning your brand in the minds of the consumer.
- Don’t consider doing SEO on your own; this is very complicated and time-consuming internet marketing method. Let the SEO agencies do their jobs, and you do yours.
Final Words:
The benefits that SEO provides to businesses exceed the value provided by other internet marketing methods. There is a different Online marketing cost for each method, and yes SEO can be expensive, but it also provides the highest Return on Investment. So neglect the digital marketing cost when it comes to SEO and as Nike says it “JUST DO IT.”
