For most business owners, SEO means a professional-design website with compelling content. From the visitors’ angle, that’s partly correct. However, for the crawl robots sent by the search engine, the digital contents that are read and understood are different from humans. Nowadays, even search engine companies have developed algorithms for many years, search engines are still limited in how they crawl the web and interpret content. Some kinds of digital content, such as rich media, javascript can’t still be fully understood by the search engine.
If pages with lots of code can’t be crawled by the robots, that means they will not have a good ranking as the search engine doesn’t know what it is. So to design an SEO-friendly website is very important to enhance the experience for both users and search engines. Here are some tricks that you can use to make your web design SEO friendly too.
1. Use Indexable elements to compose the Digital Content
To perform better in search engine listings, your most important content should be composed in HTML text format. Because Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology. Rich media can give a better experience for visitors. For example, a picture/clip maybe explain the scene clearer than hundred words description. So how can we handle such conflict? We need to provide some additional tag for the rich media that can’t be understood by crawlers.
a. Provide alt text for images. Assign images in gif, jpg, or png format “alt attributes” in HTML to give search engines a text description of the visual content.
b. Supplement Flash or Java plug-ins with text on the page.
c. Provide a transcript for video and audio content if the words and phrases used are meant to be indexed by the engines.
2. Crawlable Link Structures make page SEO friendly
Before ranking your page, the crawler needs to read the content first. That means if the page is isolated from other pages or contained by sitemap, it’s hard to achieve the search engine optimization goal. A crawlable link structure—one that lets the crawlers browse the pathways of a website—is vital to them finding all of the pages on a website. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search engines’ indexes.
In the example above, the search robots have reached page A and see links to pages B and E. However, even though C and D might be important pages on the site, the crawler can’t find the internal links to reach them (or even know they exist). This is because no direct, crawlable links point to pages C and D. This common SEO mistake affects not only crawlers but also human visitors. Great content, good keyword targeting, and smart marketing won’t make any difference if the crawlers can’t reach your pages in the first place.
3. Keyword arrangement
Keywords are the core of the search process. They are the building blocks of language and of search. In fact, the entire science of information retrieval is based on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indexes rather than storing 25 billion web pages all in one database. Millions and millions of smaller databases, each centered on a particular keyword term or phrase, allow the engines to retrieve the data within a mere fraction of a second.
If you understand the explanation above and want your page to have a chance of ranking in the search results for “Brisbane SEO agency” it’s wise to make sure the word “Brisbane SEO agency” is part of the crawlable content of your document.
4. Keep your URL is User-Friendly and meaningful
A neat and meaningful URL can help users to preread the content and confirm the website address. On the contrary, those URLs with lots of numbers or parameters confuse the search engine/visitors and reduce the browsing experience.
For example, a URL, such as http://www.linkhearts.com/products/item2?=238, is not an SEO-friendly URL. It does not help the search engines to determine what that page is about. Instead, it should be something similar to https://www.linkhearts.com/product/spiked-leather-dog-collars-with-rhinestones/. Easily, visitors can predict the page about spiked leather dog collars.
5. Use a high-speed server and accessible server
One of the determining SEO factors is the website access speed as it will enhance the visitors’ browsing experience. If your website speed is slow or completely inaccessible, it will affect your conversion rates and your ranking with search engines definitely. After all, time is money, no one likes spending time on a stuck website.
Another factor about being SEO-friendly is the website should be viewable in all browsers. Make sure that your website looks correct on all browsers, especially on mobile equipment. As we know, more and more visitors prefer to using the mobile phone to find the local product providers and services. A Mobile SEO-friendly website is no doubt can improve the conversion rate.
When the website is followed SEO-friendly rules, it can communicate well with the search engine and provide a good experience for users. Whatever the online presence or company’s visibility will have a prosperous prospect.
