Local SEO services provide more local transactions.
According to the data statistic released by Google, 64% of customers use keywords and locations as the major way to find local businesses, and 50% of local customers like visiting the store on the exact same day, after obtaining the information on the local businesses. Therefore, if your business relies on making deals with local community residents, you should invest more resources in this digital online marketing solution which will give you more local transactions.
Local SEO services have the highest conversion
Online directories (like Yelp, Yellowpages, Foursquare, etc.) display business NAP information (name, address, phone) and additional information ( such as business description and working hours). More information about businesses can speed up leads to make the purchase decision.
Local directories dominate the first page of many local search results. Local directory marketing has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll have more chances to convert prospective clients.
Local SEO services target accurate potential clients timely
The Local query consists of the area keyword and the name of the product/service. Many local searchers are not loyal clients of the specific brands when they begin their hunt. They need the products/services and rely on the search engine’s recommendation. By using the local search marketing strategy, you can better promote your products/services to local customers when they’re looking for them in your industry. It’s no doubt such accurate clients will have the higher conversion.
Mobile internet becomes more prevalent
More and more customers use mobile phones or tablets to search for information, especially to find the best local businesses while they’re on the go. In fact, mobile digital media time in Australia is now higher at 51% compared to desktop use at 42%.
Local SEO services including set up mobile-friendly websites which cover both PC and mobile internet access. You will never miss out on a potential customer.
Local SEO services have the highest ROI for small businesses
The truth is, many small businesses simply provide services to people in their area. It’s also important to note that people are using area-specific search terms more and more these days for accurate and practicable results. Google has recently said that over 20% of all searches have some form of reference to locality.
Another buying conversion factor is people tend to trust local businesses a little more. If you are sending traffic to a page that shows you are just down the street, there’s less mystery to you. This means, as long as you do everything else right, you have a better chance of that person opening up their wallet.
Local SEO services build your brand awareness locally
As we know, since the advent of online reviews, they’ve become a critical part of the online consumer’s purchasing cycle. Online visitors tend to make a yes or no decision about their purchase after reading reviews immediately. Normally, a global group has a high reputation while a smaller business doesn’t well-known by online searchers. As a result, If you’re a smaller business, your reputation online can influence your revenue directly.
If you provide good products or services, the positive reviews will build up naturally. These precious online assets can help your brand spread within local communities. Local SEO services can help you to build brand awareness in the local area.
