Local SEO marketing or local search optimization is the process of optimizing your owned online business to obtain traffic from location-based searching. Unlike the traditional SEO campaign, the local search results are changing more rapidly. Also, the search result has bundled with other web services, such map navigation, and review rating.
The power of local search engine optimization cannot be underestimated. The local search results can help the prospective customer make the decision to purchase the product or service provided by local business effectively based on the review rating. Furthermore, the result also offers the navigation function for the user goes to the nearest business.
Here is the data released from authority.
72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)
75% percent of internet use will be mobile in 2017, up slightly from 2016, as a growing number of consumers around the world access the web on smartphones and tablets, media buying agency Zenith forecasts. (Source: Reuters, 2016)