About Local SEO Marketing

Local SEO marketing or local search optimization is the process of optimizing your owned online business to obtain traffic from location-based searching. Unlike the traditional SEO campaign, the local search results are changing more rapidly. Also, the search result has bundled with other web services, such map navigation, and review rating.

The power of local search engine optimization cannot be underestimated. The local search results can help the prospective customer make the decision to purchase the product or service provided by local business effectively based on the review rating. Furthermore, the result also offers the navigation function for the user goes to the nearest business.

Here is the data released from authority.

72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)

75% percent of internet use will be mobile in 2017, up slightly from 2016, as a growing number of consumers around the world access the web on smartphones and tablets, media buying agency Zenith forecasts. (Source: Reuters, 2016)

Why Local SEO Will Help Attract New Customers to Your Business

  • Visitors prefer to find local businesses, no matter on desktops or mobile devices

    Even some people still use printed yellow books, more and more people prefer to find information about local businesses through the internet. The reason is simple for the informative content and the faster-returned result.

    Here are some statistics:

    64% of local customers use search engines and directories as their main way to find local business
    96% of PC owners conduct local searches
    50% of local mobile searchers look for business information (like a company’s address or phone number)
    46% of all Google searches are local
    78% of local mobile searches result in an offline purchase

  • Local search result has the highest conversion

    Online directories (like Yelp, Yellowpages, Foursquare, etc.) display a business NAP information (name, address, phone) and additional information ( such as business description and working hour). More information about businesses can speed up leads to make the purchase decision.

    Local directories dominate the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll have more chance to convert prospective clients into the actual customer.

  • Local search marketing is highly targeted and timely

    The top reason for the local search is to find a specific business in the nearest area. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. It’s no doubt such sales procedure has the higher conversion.

    Displaying accurate and convenient company information for the leads who are eager for the related business is also one of the core principles of search engines.

  • Mobile internet becomes more prevalent

    More and more customers use mobile phones or tablets to search information, especially to find the best local businesses while they’re on the go. In fact, mobile digital media time in the Australia is now higher at 51% compared to desktop use at 42%.

    Local SEO services including mobile-friendly website cover both PC and mobile internet access meaning you never miss out on a potential customer.

  • Local SEO services has the highest ROI for small businesses

    There are many SEO techniques that small businesses can have in their marketing plans, but local SEO is key and will frequently provide the best return on investment for you. If you develop the business in the local area, your main concern is beating the handful of competing businesses in your area. You don’t need to worry about how to competing against much more businesses to a regional or even national level.

    A fact of the matter is that many small businesses simply provide services to people in their area. It’s also important to note that people are using area-specific search terms more and more these days for the accurate and practicable result. Google has recently said that over 20 percent of all searches have some form of reference to locality.

    When you obtain traffic from local search terms or phrases, those people are highly targeted and more likely to be converted into customers. As opposed to vague non-location searches, people who are typing in a phrase that includes a city, town, or neighborhood know what they are looking for, thus inherently more serious about their search.

    Another buying conversion factor is people tend to trust local businesses a little more. If you are sending traffic to a page that shows you are just down the street, there’s less mystery to you. This means, as long as you do everything else right, you have a better chance of that person opening up their wallet.

  • Only 44% of businesses have claimed their Google My Business local listing

    Google My Business is a FREE listing that Google makes available for almost any business. Getting listed on Google My Business can help maximize your chances of displaying in local search results on Google.

    Additionally, Even Google My Business has released for many years, over half of local businesses haven’t still realized the importance of online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive.

  • Currently, most of the local SEO opportunities are free.

    Nowadays, The charge of adding your listing on search engine business services and many online business directories is still free. That means a free promotion for your business.

  • The way of people to get information has changed

    Online new and content have changed people reading behavior since they can be updated and broadcasted quicker than traditional media. In fact, fewer and fewer people tend to keep reading local newspapers as the only information source. More and more people are turning to the internet for their local news and information about local businesses. Deploy local SEO strategy is a smart option to attract local resident and boost local business.

  • Building your reputation and spread it to others.

    Word of mouth is a major factor to persuade the potential customer to finish purchasing the product and services. Our local SEO marketing can help you to build up your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.

  • Local SEO execute endless promotional procedure

    Once the local SEO marketing starts, you don’t need to pay for any salesman who has to introduce the goods and services to the local leads after working hour.

    Our local SEO marketing can implement a variety of optimized content for your business. It helps to convert people who are interested in your business at any time and any place to be the buyer.