Off Page SEO (also called “Off Site SEO) refers to actions taken outside of your own website to impact your rankings within search engine results pages. The significant feature of Off Page optimization is the factors function outside the boundaries of the web pages.These ranking factors are not directly controlled by the publisher.
Off Page SEO is a long term and time-consuming process.It includes acquiring backlinks to your web page from the authority sites, Social media and Social bookmarking.Theoretically, a backlink is the evidence of another website give a vote for your content. Therefore, the result of Off Page SEO tells Google what others think about your site. if you’ve got a lot of high authority links pointing to your pages, search engines will assume that your content matches the keywords that people searched for. As the prize, Google will give the website decent ranking position.
Off-page optimization basically deals in link building for SEO. But it is not limited to the link building. Most SEO consultants lose sight of broadcasting the business brand to the public during the Off Page Optimization process. Also, nowadays, social media interactions can be considered a part of Off Page SEO.