What Is Off Page SEO

Off Page SEO (also called “Off Site SEO) refers to actions taken outside of your own website to impact your rankings within search engine results pages. The significant feature of Off Page optimization is the factors function outside the boundaries of the web pages.These ranking factors are not directly controlled by the publisher.

Off Page SEO is a long term and time-consuming process.It includes acquiring backlinks to your web page from the authority sites, Social media and Social bookmarking.Theoretically, a backlink is the evidence of another website give a vote for your content. Therefore, the result of Off Page SEO tells Google what others think about your site. if you’ve got a lot of high authority links pointing to your pages, search engines will assume that your content matches the keywords that people searched for. As the prize, Google will give the website decent ranking position.

Off-page optimization basically deals in link building for SEO. But it is not limited to the link building. Most SEO consultants lose sight of broadcasting the business brand to the public during the Off Page Optimization process. Also, nowadays, social media interactions can be considered a part of Off Page SEO.

Why Off Page SEO Is Important For Your Business

  • Building relationships and trust

    Since off page optimisation can’t control by the website owner, generally, link building means the relationships established between your business with other relevant websites and blogs in the industry. These relationships can mean that your business becomes highly regarded and trusted.

    When related sites link to your page, they often provide you with a lift in organic traffic. As the back link is still the most important evaluating parameter for authority, Google looks closely at how many back links to content — one of the many factors it uses to determine search engine results page positions.

  • Build your brand awareness

    Brand and business are two concepts that should be discussed dependently of each other in current commercial social. Positive link building can help build your brand awareness and establish you as an authority in your industry.

    Original and useful content creation can show public how professional of your company, and this can go a long way toward building your brand.

    So Off Page SEO is not only meaning link building.

  • Obtain referral traffic

    Off Page Optimisation can obtain the leads from referral traffic since they have the same niche market. The referral links exist indefinitely and can be clicked by readers. If users reading an article with referral backlink of you, wants to learn more about the topic, they can follow your link and get back to your site easily. These traffic has shown they are interested in the relevant industry before clicking the back links. Therefore, the referred traffic is precious and more accurate.

    As you get deeper into off page optimisation, you may find the value from referral traffic you get this way far exceeds your initial imagination.

  • Interactive with customer through social media

    Social media account to build up and maintenance is also a component of off page SEO strategy. Currently, People are likely to social media platform to ask questions and interact with the official assistant, before they make the final decision to purchase.

    If you have a social media account, please ensure someone is monitoring it and can answer questions and respond to comments in a timely fashion. Answer the pre-sale inquiry for potential customers and Let the existing customers know more about the latest promotion. It must be a stimulating factor to boost the sales.

    Also, the timely response on social media can solve the complaint before it turns into a business issue.

  • Push up your website ranking

    It’s hard for the search engine to evaluate each website quality and accurate ranking only from On Page SEO factors. Even Google has updated many times its algorithm to provide accurate search results, the quantity and quality of back links are the key parameters to judge the value of a website.

    It’s easy to understand from a search engine optimization perspective, links demonstrate a site’s popularity and value. Theoretically, every time a site links to your pages, it’s saying that it finds them worthy of sharing with its readers. When search engine crawlers find a site with lots of other sites pointing to it, they suppose that the site provides quality information for users that should be rewarded with high rankings.