20 years ago, It’s hard to believe that login on the eCommerce website, find the product and place the order, then wait the product turns up on your doorstep after a few days. But nowadays, with the software( mobile website) and hardware( 5G or NBN network) development, “click and buy” has become a reality.
How is the trends of online business?
Global eCommerce sales keep in high-speed growth during the past ten years. According to Statista data, the sales will rise to $4.5 trillion in 2021.
Australia is currently the 10th largest eCommerce market in the world by revenue. Online shopping in Australia will keep growing over the upcoming years. The market size will be predicted to A$35.2 billion (US$ 25.2 billion) by 2021.
Many business giants have adopted a multi-channel approach to the evolving preferences of consumers.
What are they buying?
According to Aus Post statistic, national eCommerce average sales in 2019 has over 20% growth compared with 2018.
The health & Beauty products sales has nealy 30% increase while fashion and variety stores products also have over 20% increase.
Where are they buying?
In every State and Territory, the number of online purchases grew more than 13% YOY and the stand-out performers were Tasmania,Victoria and Queensland.
More data statistic about Australia online business 2019, you can click here to download the file released by Australia Post.