When we located your niche market and finished the keyword research, it’s time to optimize the website.
From technique aspect, SEO optimisation covers two parts, On-page SEO and Off-page SEO. On-page SEO refers to all measures that can be taken directly within the website in order to make the page quality better suited for Google webmaster guideline. On the contrast, Off Page SEO (also called “Off Site SEO) refers to actions taken outside of your own website to impact your rankings within search engine results pages.
From the business perspective, website optimisation can be divided into local search optimisation and globe optimisation. Local SEO marketing or local search optimization is the process of optimizing your owned online business to obtain traffic from location based searching. Globe optimisation means to improve the ranking of generic keywords, less related with the area.
Whatever types of SEO you choose, the optimisation result is to achieve your business purpose.
Our website optimisation procedure includes coding modify, content creation, link building and so on. During this period, we will modify some codes of the existed website, such as title, meta tag, URL and so on, to make it more friendly for the search engine.
The most value of the website is to provide informative content for users. Base on Google official data, we know what kind of topic can attract the visitors’ eyeballs. The skillful SEO experts will create the persuasive content with targeted keywords for the leads.
Only compelling contents are not enough to approach the business purpose. The SEO still needs powerful links building. After years backlink resources accumulation, we can build the complex backlinks for the business owners in the different niche market. These backlinks can enhance the website authority and obtain refer traffics.
SEO is a long-term online marketing strategy. The whole project should be plan carefully and each step needs to be executed by experienced SEO experts.