SEO can grow your business
As a small business owner, it is critical to devise the suitable strategy to market your company, expand your reach, and also bring new customers into the fold. If you do not obtain new traffic making their way to your site on a regular basis, you will discover yourself in a stagnant growth position which makes it hard to reach your business goals and financial demands. What is the best sustainable way to grow online? What is the affordable marketing solution for small business?
It’s no doubts to choose SEO as the supplement to your current marketing plan.You’ll get more organic traffic from a relevant audience, more visibility as a brand, and, of course, more people buying your products and services. Also, you can choose the best suitable SEO strategy to develop your business according to current business scale. International groups can use multiple SEO strategies to attract various international customers while small local business owners use local SEO solution to obtain local customers.
Here are the reasons that SEO can grow your business.
1. 100 Billion Google Searches happen Each Month
Google sees 100 billion searches each month, which means an average of 3.3 billion searches each day.
- Check the updated Google search statistics
This is a ton of traffic. Even the tiniest percent would mean a ton of new visitors to your small business’ website. Hang on, as a smart business owner, you maybe wonder how much traffics in your niche market and try to find the accurate market volume before making the SEO decision? You can use the Google official search volume tool-keyword planner. It provides the search volume range for each keyword in different countries.
With this keyword tool, A Brisbane plumber can know many people using Google to search for a local plumber. OMG, I missed a lot of the business before. And a new restaurant will gain more data and advice on starting a business. Now your business ambition will be activated again.
Yes, you can obtain this traffic by simply way, just with the help of an experienced SEO specialist, who provides the detailed market analysis report and total SEO solution.
2. SEO Traffic is long-term and affordable
In the traditional promotion industry, you need to pay printed leaflet or related stuff and salesmen to carry out the campaign. Most of the online marketing activities are similar. When you start a sponsored campaign on networks like Facebook, Twitter, or PPC, website banner elsewhere, you’re a slave to your bank account. You need to pay each traffic to the Advertisement platforms. The exposure will stop when the money runs out.
Fortunately, organic traffic from search results is free. Even 10000 traffics/ day, you still don’t need to pay for the search engines. The search engines give you such traffics as they consider your website provides useful information for people searches related keywords. Sure, It’s not easy to rank your website on the first page. You have to pay an SEO specialist (or SEO agency) to optimize your site from on-page and off-page aspect.
Once your site is running smooth, filled to the brim with informative, readable, and useful content, then the traffic will come pouring in. Those resources can last on your site for a long time, speaking to your target audience long after they’re published.
For instance, Grasshopper, the entrepreneur’s phone system, published a blog post called “The Best States to Form Corporations: A Concise Guide” back in 2010. In 2014 (four years later!), that page still brings thousands of visitors each month to the domain. It’s one of the top pages for Grasshopper.com. This example shows SEO is a long-term online marketing measure and more effective than other internet promotions.
Even your website defeats the competitors in search engines, it doesn’t mean you can sit back and relax. Google and other search engines always love fresh, recent content, you still keep updating the website content to match the niche market demands. However, compare with other online marketing measures cost, SEO solution is still very affordable.
3. You Can Become an Authority in industry
When the complete SEO package is completed and fulfilled your SEO target, the website will rank on the top of the niche keywords search and display your brand in front of the potential customers. Normally, people tend to trust the articles or website links on the top of search results are filtered and selected by search engines. These links are safe and have more authority in the related industry.
The logic of this thought is natural and reasonable. Actually, the core of search engine is to provide accurate information for internet users quickly. Search engines continuously update their algorithm to judge what is the real demand of users and which links are possibly the best match in the database.
When the customers regard your brand as a trusted one, It’s easy for you to obtain their orders. The following is a good example of how to affect customers buying decision through SEO ranking.
Birchbox’s product is a monthly box full of lifestyle and makeup samples, so all their content is hyper-targeted to people interested in beauty. Their blog posts not only talk about the best eyebrow pencils, but also address issues in beauty as a whole, such as how many haircuts women are allowed to have in South Korean.
Birchbox’s content strategy includes products usage advice, videos or tricky beauty techniques, photos and examples of popular products, and so on.
When a seller searches “how to use an eyelash curler,” Birchbox’s content always comes up on the top of SERP(search engine result page). Customers are converted to believe this brand is authorized and trusted. So making the order is not an issue.
4. Increasing Customer Engagement and Relationship Building
What is the core of the selling process between the business and customers? It’s must be the conveyed information. In contrast, potential customers will not buy our goods or services if you provide the misleading information, even the goods or services are excellent.
In online marketing, this issue of accurate and compelling content will become more important. A well-optimized article with informative content can introduce the business to customers with detail, provide pictures and videos for what they concern, find the action button easily. Also, SEO strategy should collect the customers’ feedback, such as the submitted form or online chat box, which is precious for improving the business.
So, by putting out great SEO strategy, you’re going to build a clear and satisfy communicated channel between business and customer. Obviously, it can boost your business.
5. SEO effect lasts Longer than an Ad Campaign
PPC campaigns are a kind of advertisement, very suitable for seasonal promotion or companies who need to enter the market quickly. But its obvious disadvantage is exposure effect will stop when the money run out.
Unlike Ad campaigns which depend on investment, SEO strategy depends on content and link building which will take effect slowly but last for a long time. It’s great for your business which has a long-term plan.
Plus, ads see substantially less clicks than organic results. These results are clicked by a margin of 94 percent. That means a searcher will click a natural result 94% of the time, and an ad only 6 percent.
All in all, you’re better off dedicating your efforts to SEO than funneling all your money towards ad campaigns.
The more visibility you have online, the better your business will do. If you want to grow, you want more clicks and more links. There are a ton of factors that will help you rank at the tippy top of a search result– links from other sites, a fast and responsive site of your own, healthy social media sharing– but it starts with an understanding that SEO is the ticket to growth.
That is the reasons why SEO can grow your business.