SEO makes the smarter business decision

Now more than ever, business owners are implementing digital marketing tools to monitor the performance of individual campaigns – its total effectiveness and its Return on investment. But when it comes to launching a new product or service, changing a brand message, or opening a new franchise location, wouldn’t it be significant if business owners could have insight into the potential success of these decisions before spending precious marketing dollars into a full promotion?

Luckily, with Search engine optimization services and Google Analytics data, business owners now have the capability to evaluate their future products, brand messages, etc . before releasing a full marketing strategy, allowing you to make smarter judgments for your business and make any essential modifications to improve the success of your future campaign.

The following options are some effective strategies to evaluating your market through SEO and GA

Discover Your Real Audience

Google Analytics has a number of tools to better identify your audience. The latest feature is Demographics Reporting which allows you to better understand the kind of visitor who accesses to your website. Google Demographics Reporting enables you to see who makes up your audience ( Demographics, Interests, Geo-targeted areas ), how that visitor reaches and browse your content ( Technology, Mobile ) and the loyalty and engagement of that articles ( Behavior ).
For instance , let’s say you have a site and you want to find out whether the visitors are mostly male or female, whether they are mobile-friendly viewers, what their age group is, what they searched before they visited your website, and what they did on your website based on any one or combination of these criteria . With Demographics Reporting now you are able to easily obtain insight into these details. You can then establish content based on these demographics to improve the visitor experience and evaluate the performance of a brand message, new product promotion, etc.

Understand Your Audience’s Interests

Keyword analysis is a process used to research the keywords and phrases that people use when looking for your products or services online. There are a number of tools available which tell us how frequently people are searching and the type of equipment they’re using to search.
You can use these statistics to obtain effective insights into how people search to confirm there is an interest in your goods and services before launch. For instance, let’s say I’m releasing a new gym application for iPhones and I want to have a better advice about what iPhone users are looking for the most in regard to the gym. If I discover a common query that doesn’t present an existing solution, this might be a good opportunity to investigate further.

Learn About Customers Channels

With Google Analytics, you can reveal where your visitors are coming from and which sources are driving the most traffic.
Below you will see a chart in which natural traffic is driving the largest proportion of visitors and conversions to this business’s web site. So, if this was your business, you might want to take into account investing more in Search engine optimization strategies and tactics, that’s already proven effective, when it comes time to undertake your upcoming marketing campaign.

Use Landing Pages Maximize Conversions

If you’re launching a new product line, one of the best little secrets is utilizing Search engine optimized landing pages. Landing pages allow you to evaluate content, keywords, phrases, search patterns and visitors profiles related to your new product line, without blindly wasting your entire budget.
To drive traffic to these landing pages, make use of phrase relevant to your product and provide the best opportunity for ranking, and think about launching a variety of Paid advertising campaigns. Types of ad copy and even tone of voice can be separated to test and monitored to show you what audiences are responding to and what articles or strategy will improve conversions in the digital space for your new product.
Using Search engine optimization tools, your landing pages’ keywords can be grouped together according to the way consumers are currently looking for the type of new product you are going to launch. Once your keywords groups are defined, the visitors and messaging begin to seep out from the data.
Excellent keyword research can provide you with a good amount of insight into what people want, how they talk and how they are looking to interact with your brand/ product.

When you plan your upcoming product campaign, don’t forget to utilize the SEO and Google analytics data to evaluate the audience’s response. It will help you make a smarter business decision.