SEO Works With Other Marketing Activities
A successful online marketing is not always working alone. It a result that different marketing experts contribute their efforts. Such combined working process is known as comprehensive digital strategy.
Complementary marketing involves multiple aspects of your overall marketing strategy working together to deliver the best possible results. Actually, every marketing measure can be made stronger and more effective, when implemented in conjunction with another tactic.
Particularly, search engine optimisation can truly thrive when in company with other marketing practices, such as content marketing, email marketing and so on. Professional SEO services is an essential online marketing strategy for the company, but it still obtains more beneficial while cooperating with other different marketing ways. Marketing tactics that partner effectively with SEO include :
Public Relations (PR)
Social Media Marketing (SMM)
While it may not always be practical to have multiple marketing departments collaborate with each other, it’s still a good option to take into account the principles behind complementary marketing when making strategic decisions in your SEO campaign.
Cooperate With Content Marketing
SEO and content marketing are always closely tied to one another. Some people even think they are the same digital measure.
Specifically, link building and content marketing are closely related – a smart man once said they are “two different peas in a pod”.
Briefly, SEO process can be divided into link building and content marketing.Both of them need to be worked together to achieve the business goal. SEO need useful content to attract visitors, but it also needs link building to increase its authority for the sake of more traffic.
On the other hand, content marketing can supercharge link building. Investing in content creation makes building links much easier because you can create something people actually want to link to – a linkable asset.
Your SEO and content teams should work together very closely. SEOs can provide unique perspective and insight into the SEO performance of past content. This will help guide content creation during the ideation phase. Also, once the content is produced, SEO consultant are well-suited to promote said content and increase its visibility, both in the short and long term.
Cooperate With Public Relations (PR)
PR is another marketing strategy that effectively complements SEO, especially in the field of public brand awareness.
Unlike content marketing, the relationship between PR and SEO is slightly different. Instead of focusing on building links with content, PR can help link building relating to brand exposure and awareness. While brand exposure in itself is extremely beneficial and links may come organically, it’s still absolutely necessary to manually leverage that exposure for links. Otherwise, you’re leaving link equity on the table.
Cooperate With Email Marketing
SEO and email marketing also complement one another in a variety of ways.
The purpose of email marketing is list building and getting people to sign up for your newsletter. SEO can help you build your email list by increasing the visibility of your site within search and thusly driving more traffic to your site. Increased organic traffic typically leads to more email sign ups.
On the other hand, email marketing can assist your SEO efforts by driving referral traffic back to your website, and the relationships you build through email can often trigger viable link opportunities. Email marketing can also become useful during the promotion process of a linkable asset by providing an extra channel and extending the asset’s reach.
Cooperate With Social Media Marketing
SEO and SMM also go great together as part of a holistic digital marketing campaign.
Social media is important to promotion as it offers a targeted and customized marketing channel. Also, social media can be used to find industry influencers who are interested in sharing your content. Through these niche authorities, you can utilize new audiences for increased reach and brand visibility.
Also, social media is very conducive to relationship building, and relationships are integral to link building. The valuable connections you make on social commonly lead to more link options or even links themselves.
Effective digital marketing requires harmonization between a diverse set of complementary marketing tactics.Even a collaboration between multiple departments may not always be easily achievable. However, it is worth striving for as your marketing will benefit from increased coordination, especially, SEO is a digital strategy that can be the partner well with many other marketing practices above.