What’s a comprehensive and successful online marketing strategy? It should approach several goals at least, such as wide brand broadcast, prospective result, outstanding user experience and excellent investment return. Honestly, such satisfactory digital solution doesn’t always work by a single online campaign. It usually needs diverse marketing activities deeply intertwined with each other and efforts from different web marketing experts.
We have discussed SEO has the best ROI, but it also has its disadvantage–need the time to be indexed and ranked by the search engines. If you want SEO strategy to be more effective, why not combined with other marketing activities?
Marketing tactics that partner effectively with SEO include :
Social Media Marketing (SMM)
Pay-Per-Click(PPC)
Email Marketing
SEO Cooperate With Social Media Marketing
Obviously, Social Media Marketing (SMM) is one of the most powerful tools for the online marketing, especial in the mobile popular era. SMM can help the small middle sized company establish the brand recognition in public, collect customers’ feedback and build backlinks.
How can the SMM work with the SEO strategy?
Social Media Marketing can enhance the article exposure
Social media is a kind of content distribution platform. Distribute your high-quality articles through social platform can attract lots of potential customers to visit your official website. Most of the social platforms provide a searching function for users to search their favorite topics and group as the searching is the basic function for the users to obtain information. Also, social likes and shares lead to longer content life and greater visibility. Each user has his/her followers and the share function can spread your article widely and increase the pageview for the articles.
Social Media Marketing can build backlinks for the website
Each forward by the follower means to build a backlink to the website no matter the attribution do follow or no follow. The more links that lead to your website, the quicker search engine crawlers will find and index it. So promoting your site through social channels is a part of off SEO, which has a direct impact on the website ranking.
Social Media Marketing can increase brand recognition
If the article with the brand information been referred or forwarded in the social platform for many times, it will be recognized a positive social signal for the search engines and a renowned brand subconsciously by the audience. When customers have a desire for the goods/services related to your brand, they will tend to use the search engine for more detail. Also, brand exposure in social media platform is a factor help website obtain a higher position in search engine.
Social Media Marketing know more about the customers
Social media is very conducive to relationship building with your existed and potential customers. You can analyze the review data to find what type of content the audience likes or dislikes. With the feedback information, you’ll be able to build your SEO strategy around them with data foundation.
SEO increase more Social media fans
In contrary, SEO let more people find the contents of the company and increase the exposure of the brand, no matter inside or outside of the social platform. The Company website obtains organic traffic from search engines. These visitors can be led to the official social page through well-designed website structure. As the result, the company will have more interactivities with the fans on social media platform, such as obtain likes from fans and contents forwarded. It’s beneficial for company online business as they fit together and complement each other.
SEO Works With PPC
Normally, SEO and PPC are viewed as two diverse online marketing processes. SEO brings organic traffic, mostly needs a lot of SEO basic knowledge and internet resources, suitable for the long-term run project. And PPC as an advertisement relies on continuous money investment, deliver results much faster, fit for a short-term run project. Each of them has its supporters and opponents. Actually, It’s effective for the small middle sized company online business development to align the SEO and PPC for the short-term campaign and long-term goal.
PPC can forecast SEO result
Buyer conversion rate is an important part of SEO. But before acquiring the ideal ranking position, we don’t know how many people will be driven to follow our business flow after reading the content. Further, The emergent activity promotion page needs several weeks to approach the optimization result with SEO process. That means the small middle sized business owners can use the PPC as a fast assist to test the page content or cope with the campaign out of the plan. As a result, you will obtain the utmost online marketing ROI while you combine SEO and PPC.
PPC can improve the SEO quality
Some on-page SEO factors, such as titles, description are essential for the search engine to understand what is the page content. Also, it will be displayed on search engine result page (SERP). If the page has an attracting title and description, it will have a higher chance to attract visitors to click on the article link. PPC is a shortcut to test whether such meta tags are attractive.
SEO cut down the total cost of PPC
The traffics from SEO doesn’t cost any additional fee while business owners need to pay each click from PPC. How about to optimize the keywords proved high ROI within PPC campaign? Experienced online marketing consultants tend to use the PPC to test the landing page with the commercial value, then use the off page SEO technique to optimize the related page. With such strategy, the small middle sized business can use their limited online budge more efficient.
SEO Works With Email Marketing
Email marketing is an ancient online sales strategy but still works today. Nowadays many of Ad emails scam are blocked by mail servers or delete to junk box directly by users. However, If the email list is subscribed initiative by the loyal and high-quality customers, the rewards from targeted traffic are very profitable because the cost of email is an affordable online marketing strategy but the conversion rate is very high.
Both SEO and email marketing have the ability to drive targeted traffic to your website and help you generate the return. In fact, email marketing and SEO can work hand in hand to utilize you SEO pricing package maximum to generate more profit for the business.
Email marketing help content creation
Email marketing can assist your SEO efforts by driving referral traffic back to your website, and the relationships you build through email can often trigger viable link opportunities. Visitors from the links within the email may leave the comments or engage other interactivities. This kind of user-generated content(UGC) and engagement are the website ranking key factors as they express how valuable information is on this website.
Email marketing delivers the campaign to customers directly
Once the visitors subscribe the newsletter, Email marketing can deliver the campaign information to customers directly. Unlike SEO project consume a long time to rank, Email marketing doesn’t rely on any third party permission. It only depends on the customer subscribe permission. You can send the email to the customers when the business needed, such as new products released or discount for a special event.
SEO can help to build the email list
The core of email marketing is to attract people to sign up for the newsletter. The mail list is the foundation of email marketing. SEO can help the small middle sized business to build their email list by increasing the visibility of your site within search and thusly driving more traffic to your site. Increased organic traffic typically leads to more email sign-ups.
Conclusion
Effective digital marketing requires harmonization between a diverse set of complementary marketing tactics.Even a collaboration between multiple departments may not always be easily achievable. However, it is worth striving for as your marketing will benefit from increased coordination, especially, SEO is a digital strategy that can be the partner well with many other marketing practices above.
