Search engine optimization is an incredibly important part of your online presence. If you build the website more SEO friendly, you can improve your search engine ranking and drive more traffic to your website. If the CEOs, small business owners don’t understand why you need an SEO friendly website and why to make the effort to make your website friendlier to search engines.You can explain to them for the following reasons.
1 – SEO friendly website get more organic traffic
As expected, an SEO friendly website will get you more traffic from search engines as it is likely to obtain a higher ranking in the SERPS. If you take into account that the majority of people who use the search box tend to select one of the first 5 results, you can understand the importance of SEO.
2 – Can improve the users’ experience
An SEO-friendly designed website is not only good for search engines but also for users as well. Only the website satisfy the users’ information acquire can keep the high ranking last for a long time, from website navigation to content edit. Applying the principles of SEO to your website, will make it easier to use and this will enhance the user experience.
3 – Improve website brand credibility
Users are more likely to trust websites (businesses) that are found in the first pages of Google, Bing or Yahoo. Also, Neat and organized website give more brand awareness and br
and credibility to the visitors. It’s a potential factor to improve the conversion rate. Few people tend to buy the goods or services from a chaos website.
4 – Effective cost to improve ranking
Unlike off-page SEO needs lots of costs, user-friendly interface belongs to the on-page SEO which can be controlled by the internal process, such as digital content edit and CMS management. Once the website management deploys, it will have a significant result. It’s an effective way to approach SEO goal.
5 – SEO friendly is more important in mobile equipment
A mobile-friendly designed website will have good rankings on mobile search which obtain more customers and traffic than those without such attribution. More and more users prefer using their mobiles to gain information or products while on the go. So it is important to be on top of the search results otherwise you are losing customers to the competition, especially those searching for local products or services.
According to the reasons above, a website following SEO friendly rules has certain features and characteristics that help search engines understand the theme of the website and it can increase the chances of achieving better rankings in the SERPS.
