Ever came across the phrase “content is king”? Initially, content marketing was a way to make yourself unique among your competitors now it has turned to be a very necessary procedure for any modern brand. Content marketing has grown to be the reason for the success of most digital marketing companies. In fact, a wealth of valuable and relevant content is the secret of every great brand’s connection with their audience. If you have questions about the importance of content marketing, then you should read this article which has compiled a list of the top advantages to help you understand the necessities of content marketing and the values it can provide for your small business.
1. Improve brand reputation by building trust through content marketing.
Reputation building capacity and quality are for sure one of the greatest benefits that content marketing attributes can offer because one of the vital and important processes of the present-day digital marketplace is building trust with leads and customers. This is, however, necessary as building trust can help you establish a positive brand reputation in your business. The trust that great content can help you build with your leads and customers cannot be overemphasized, expressing your opinion through an engaging, educational and valuable content helps your consumers to think alongside with your opinions. The value of your content automatically makes it easier to build a solid kind of trust with your target audience. Additionally, when your leads and customers notice a consistency in the publishing of content across various platforms, they may see you as the leader of your niche amongst all the competitions. One way to achieve this trust is by publishing and sharing your content with online influencers or through third-party publications.
2. Great content helps influence conversions.
Still wondering why content marketing is crucial? Then you need to look at these conversion statistics. Below here are some stats that would really paint a clearer picture of the importance of content marketing in terms of website conversions.
Other digital marketing methods can offer conversion rates, but content marketing offers times 6 higher conversions compared to these other methods (ABG Essential)
61% of consumers in the U.S. decided to purchase a product after reading some recommendations on a blog (Content Marketing Institute)
From a survey, 74% of companies have increased their marketing leads both in quantity and quality with the help of content marketing. (Curata)
The result of another survey concluded that 72% of businesses with the help of video content were provided with great ROI and increased conversion rates (CrazyEgg)
Hubspot has reported that conversion rates are doubled (from 6 to 12%) by inbound marketers with the help of content marketing strategies.
The connection and education that a quality content through content marketing gives your leads and customers help you to improve on conversion rates. because you are not only working hard to build the trust of customers but encouraging them with the education they need in order to make a purchasing decision.
Call-to-actions must be included and made clear enough in our optimizing for content conversion. The CTA is like a guide that tells your reader the step to take next in the conversion game. The conversion depending on the business can mean making a purchase, getting more information or even contact your sales team. It is vital to make it clear to the reader what you really want them to do next all in the content.
3. Optimized content helps improve your SEO efforts.
The relevance and importance of content marketing are made clearer when you consider the role it plays in the building and improvement of your business’s search engine optimization (SEO). You must have come across SEO one time or the other, SEO simply is a technique that is vital in order to make your business visible online. Therefore, if you want to improve SEO (which surely you would love to) you just have to create a content that is optimized.
“content creation is the most effective SEO technique” according to Tech Client. The fact is most business sites that are consistent with posting blog content get 434% of their pages indexed by search engines than compared to those that don’t at all. This is to say that the more content that you provide on your site, the more the search engine would index to show users who seek information on their search engine.
It is to be noted that the more pages you have doesn’t necessarily guarantee you more traffic in your blog what it does is giving you the opportunity to rank with more words. An instance, creating and posting blogs on various topics that are relevant and informative to your target leads and audience gives you an upper hand to rank on the keywords for a search conducted by these audiences on search engines.
Nevertheless, the more the informative and frequent you post content on your site, the more chance you stand to retain your customers. And you know what that signifies? It means you have more and more on-site time, which in turn impacts on your website optimization for search engines because search engines like google see time spent on the website by visitors as a criterion that your website has valuable content.
Having heard all these, you need not much advice to consider our blog writing services as an alternative for boosting your content marketing game as well as providing your website with informative and valuable content for your visitors.
4. Creating great content is a cost-effective way to bring in new leads.
Another area where content marketing is beneficial for your business is the “getting new leads” sector. Lead generation no doubt is crucial, so read through to take note of how content can help you to get more leads into your business. For small businesses that rely on consistent traffic in order to grow their business, lead generation is a considerable factor to help you boost sales and grow your brand. Content marketing in this aspect is not just effective in lead generation but also very affordable.
Compared to traditional marketing tactics, content marketing actually costs less on an average of 62% and as well generates about leads about 3 times, a fact proved by DemandMetric. Small business owners are at more advantage to the content marketing strategy because of its affordability since they want to maximize their budget to gain optimum value.
One detrimental aspect of content marketing is that it is time intensive and the results are not so quick, you really need to be patient to reap the fruits of your efforts especially when SEO is the case. But when creating quality content is the case, just a little can help you go a long way. The Social Media Examiner conducted a survey and found out that 6 hours per week invested by 81% of marketers yielded them increased traffic in their social media content.
It is easier to see the importance of content marketing when the return on investment is considered. Over time from the affordable and highly effective content created, many small scale businesses experience an impressive ROI in their content marketing. A more precise fact, for any dollar you spent on content marketing efforts, you are rewarded with 3 times the number of leads some paid search ads will fetch you.
An advice, you should never create content because you just want to create one, if you want to reap the fruit of your efforts and get the worth of your money your content should be chosen and based on strategic topics, types of the assets that you are able to produce and other promotional methods that can come in handy these methods are sure to maximize your return of investment. The summary if it all is “marketing strategy”.
5. Content enables your brand to showcase your subject matter expertise.
Most customers will not patronize if they don’t see that expertise and be sure that the people they are dealing with know their way about in the industry they are in. content marketing proves another importance here because it allows you to show and demonstrate your expertise in your company by the informative and valuable knowledge that calls readers to the action of making educated purchasing decision.
As such each time that a new blog post, white paper or any other piece of content is published on your site, you are indirectly proving to your customers that you really know what you are doing and that you also recognize all the challenges that they are experiencing. So whenever it is time to make a purchase, customers would make reference to the information that was provided to them which was necessary to better understand, explain and show them the way and possible options out of those problems.
For sure, if you are to choose between ordering a product from a business that constantly publishes educative and informative content and business that do not have any content. There is more likely that the consumer will go for the business that has shown credibility and expertise. This way they feel a sense of safety and peace of mind because this company can actually answer their questions and help solve any issues they face.
6. Want to build relationships with customers? Publish great content.
Do you still wonder, what is the importance of content marketing? then consider the customer relationship benefit it has to offer.
The previous point discussed how content inevitably helps you to build trust and establish a credible brand of expertize. And also how it helps you to grow your audience and reach new leads.
But what then happens after they must have purchased and gone? The easiest people for the growth of your business are the return customers, especially for small businesses. The BIA Kelsey made a research and found out that 61% of SMB’s have confessed to having half of their revenue coming from returning customers. Also, Marketing Tech Blog has reported that a returning customer is worth on an average time 10 as their first purchase.
There is no disadvantage whatsoever of having a returning customer in your business. If you are enjoying the repeated sales from them such that they make up for a significant portion of your generated revenue, then you just have to work towards strengthening your relationships with them.
How do you achieve that? Content marketing!! if you provide great content even after a lead becomes a customer, especially contents that target your returning customers, that would help to increase the brand loyalty and strengthen the relationships you already have with them. Stronger relationship, more sales, and establishment of brand advocates is a sure establishment with valuable content.
A question can come to mind, what type of content will target my returning customers and build brand relationships? The how to do niche has proved very productive, most preferable videos because people find it easier to learn from visuals. You can also add life hacks of your products (if that is applicable). The more value your customers get, the more likely that they would return.
Another great example of making valuable “customer relationship” content is providing customers with brand guides and comparison contents. This helps your customers to make quicker and smarter purchasing decisions. Remember you are working towards building and enhancing trust to encourage repeat sales.
7. Your leads and customers want great content!
Why again is content marketing important? 20% of time spent on the internet by users is spent on reading content, no one, however, would go for a content that is not informative.
If you have ever had the impression that people no longer spend time to read especially from brands, It is time to change that impression with this infographic. It has been proven that 68% of people like spending time on reading the content of brands that they find interesting. Whereas 80% of internet users learn about companies and products from the content that they provide.
So why don’t you give people what they are looking for? It is always advised to research and provide a kind of content that is valuable for your leads, customers and returning customers. It can range from educative, fun facts and entertaining, either way, just make sure you harness such opportunity to show customers what your brand is really about.
One key to also connect with your eager audience is by creating contents that attend to their needs, their interests and their challenges. You can show a bit of personality to let your audience know what difference you make an offer that other brands do not.
This is going to answer the next question of why content marketing is important
8. Content marketing helps you set yourself apart from competitors.
The market place is full of competitors and it is very necessary that you differentiate yourself from the rest of the other businesses. This is also another importance of content marketing. content marketing gives small businesses an opportunity to differentiate themselves in the industry and show a level of specialty and uniqueness.
The thin between a consumer choosing your product over another can depend very much on the topics of the content you provide. an instance, if a consumer is doing research especially about challenges and is looking for products that can help ease or totally solve those challenges, the business that provides them with more information will be favored.
Another aspect in case that is not for you to know how content marketing can help develop the brand identity, personality and voice is the way information is presented. It goes beyond the kind of content you produce; your brand identity can be fun, serious, professional or educational, it can also be a mixture of both.
The first way to creating a content that is unique to your business is by determining how you want to portray your brand. By developing a brand voice and personality, you can easily connect with your target buyers and prove to them what really makes your business unique. Just as said, the best way is to show this personality via the created content.
9. Content is important during each step of the marketing funnel.
In digital marketing campaigns, there are three major marketing funnels that In digital marketing campaigns, there are three major marketing funnels that you need to consider and content marketing is very vital in each stage.
Listed here are ways that content marketing can come in handy in each marketing funnel:
Top-of-Funnel (TOFU): This is where your customers are just starting to be aware of their challenges. They are also getting a hang on the availability of solutions, at this stage, your contents help to really educate them and clarify them on the information that is needed for them to make that decision of a helpful solution.
Middle-of-Funnel (MOFU): A middle funnel is a place of evaluation, by now your leads have some options for products and solutions. The content to be presented to the leads here are such that would educate them more on the different options and what value they get from each of the options. Hence, you are helping them narrow down their purchasing decision.
Bottom-of-Funnel (BOFU): The last funnel is the stage where these leads are ready to convert. The content at this stage is supposed to give them some encouragement and empowerment to make that informed purchasing decision.
When creating and providing these contents at the different stages of the business funnel, be accustomed to the needs of each of the leads, and point them to the direction that they need to go. Leads at the first tunnel need virtually general information to understand their problems and the possible solutions. The information for the middle tunnel is rather more detailed and should encourage them to evaluate the options they have. The last but not the least funnel should provide a “straight to the point” and specific information about the uniqueness of your product and its solutions for a purchasing decision.
10. Content helps support nearly every other digital marketing strategy.
The content marketing tool is not greedy, it supports other tools, techniques and strategies that every small business can have in their digital marketing toolbox. Talking about email marketing, social media PPC ads, and other tactics that can be used to attract, engage and keep your ideal audience.
I can assure you that all these strategies have great content in common
In anything you do, just make sure that your business creates high quality, engaging content as part of any strategy that you might employ in your digital marketing campaigns. For example, let’s say that you want to get more leads with the help of email marketing. The email has to be engaging and encouraging your leaders to make the next step. Pieces of content that you’ve already created to help nurture those leads can be used, such as your blog or whitepaper which provides them with the information to move through the three business funnel.
This, in fact, should be the last straw on the camel’s back as to “if content marketing is important”. Its integration into all the other areas of digital marketing strategy, the bonding of your campaign that it provides, ultimately making them successful. Without content marketing, all you have is an overdose of ideas and ideas, and just as faith without works is fruitless ideas on their own is also fruitless to your business because ideas never convert on their own.
With much said on the benefits above, the power and importance of content marketing can be easily appreciated. Content marketing does not only help you boost your visibility in any business size and kind but it helps you build very strong and lasting relationships with your potential leads and customers.
Reading is not just enough if you really want to experience all you have read, then take the action of developing a content marketing strategy for your business, this strategy should target your buyers at their core. Only then, can you be on your way to creating a conversion boosting and customer retaining content?