For all the SEO factors, one of the most important is the Keyword research. It works alongside with link building and content marketing.
The keywords you use on a larger scale determines the website that would get tons of organic searches and the one that would get none. So by using tools that help you research keywords, help you determine popular and profitable niche, find markets that are related your website your website ranks well on search engines with the specific provided topics and also drive traffic and promote products and/or services that you offer. This for sure develops your marketing effectiveness.
The keyword research is just like finding out what people are searching for, this also means that you are in the rightful position of helping them solve their problems and achieve their goals as well as achieve yours.
Three critical questions to determine your keywords
1. Are my keywords trending? Do they really target what people are searching for?
2. If by chance my keywords are right, will the visitors who find my site find the answers they seek?
3. What positive results would the traffic yield, will I be able to achieve my goals even in the monetary aspect and email sign ups?
If by anyway these three questions cannot be answered, then you have to change the keywords you are using.
What is a keyword?
A keyword refers to a word typed by internet information seekers specifically into a search engine during a search in other to find the topic or web content they are looking for.
For an example: a search engine such as Google can consider a single keyword such as SEO and as such give variety of results on anything that concerns SEO that it feels is relevant to your search most times based on popular search queries.
After that, the results are ranked according to what it feels would provide the best answer and also what it feels you would be interested in.
The value of using long tail keywords
An example of a long tail keyword is: Steps and tips for SEO research, this is a more specific search term and would fetch you a lower number of searches in search engines, but whatever the search result is, would be closely related to what searchers are actually seeking for.
It is interesting because using long word keywords allows you to cut down any traffic that was not interested in your own specific topic, also it helps you to minimize your competition since they are seldom used on other websites.
When you use longer and more precise keywords the people that search for them is on an average less, but you have a better chance of ranking well because there is less competition since competing pages aren’t optimized to use such long tail words.
Your topic also becomes much more specific like the example we gave, using SEO alone might make the search engine think you mean means SEO systems, SEO tools, SEO for corporations, changes in SEO and so the more specific your keywords are, the better chances you have to be ranked with specific long tail keywords.
This is a crucial step, the process of understanding how difficult it is for a keyword to rank well in search engines helps you to find the right keywords to target. If you have found the keywords that answer the first three critical questions, you can now ask yourself.
How many are the people who are searching for your keywords?
What is the level of your competition?
How many websites are dealing with the same keywords as me?
This is a very important step to find out if your keywords will rank well in search engines or not.
You can have a knowledge of what people are searching for, have a detailed answer for them on your website, and also know that your keywords are relevant, but if the competition is too strong that no one is able to find your website amongst all others then all your SEO efforts would have been a waste.
No doubt, this is where SEO tools become crucial for you to rank well. Virtually all the high ranking websites you see in search engines use SEO tools that help them to understand their market competition and requirements.
So in order to understand the market competition and even make the monetary value of your keywords, it is required that you have the necessary tools that do the work of analysis on your keywords and content and give you the answers that you need.
Having these tools does not mean you wouldn’t do your research, but in the essence, these tools help to simplify the whole process of your work and give you answers that you might not find on your own. Your ranking goals then wouldn’t be a tasking process including traffic and conversion rates.