Why SEO has the best ROI
Back to the past ten years, you will find SEO is not as difficult as today. Even you just changed a meta keyword tag, you still have a chance to obtain a decent position in search results. However, after Google constantly updates its algorithm, today’s search engine optimisation competition become more fierce as the ranking factors become more complex. It’s also proof that the ROI of search engine optimisation is profitable, otherwise, no business owner will invest the money to this field.
Compare with other online marketing strategies, SEO is still the most productive and economical way to generate accurate leads and customers. Each SEO consultant has to have deep knowledge and well-honed skills to win such game.It needs the executive person grasp the whole processes of the website, from website structure, keywords analyze to content writing, backlinks outreach. So It’s the one that Marketers say is the hardest to perform and achieve the business goal. As a result, more and more companies turn the wheel to other online marketing solutions, letting their marketing budgets get eaten up by PPC or specific social media platforms like SnapChat, Pinterest or Vine.
Despite the appeal of all these new social channels, one thing remains consistent: Web optimisation provides the best ROI of any existing online marketing channel. The following chart can show distinct between various digital marketing solutions.
SEO on average is 12% of a typical marketing budget, but generates 14% of leads. PPC, on the other hand, is generating only 6% of leads, despite having 8% of the marketing budget. If you invest more of your marketing budget on PPC than website optimisation, you have a much possible to make the lead generation program upside down.
It’s not just the number of leads generated from search engine optimisation that makes it such an important inbound tactic. The chart below shows SEO has the most conversion rate as it attracts the most potential traffic.
In the same study, marketers were asked which marketing channel had the most effective conversion rate. The result is not surprised indicates SEO leads inbound marketing conversion rates, netting 15% above the average conversion rates.
The SEO procedure is hard but it’s worth more attention from marketers. Once the SEO strategy releases the marketing power, It will constantly deliver the best ROI for the business. If you want to win such online game, don’t let the difficulty as your excuse far away from the SEO.
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