Why SEO is important for small businesses?
As a small businesses owner, you are probably trying to attract customers through internet marketing. Maybe you have heard some online marketing solutions to increase business performance, such as PPC, blog marketing, social media broadcast, etc. However, if you want to build up a solid online business property and have a long-term organic traffic project, the most effective option would be SEO. Small business SEO provides effective ways to focus on niche marketing and develop new clients. Additionally, it brings organic traffic with a higher conversion rate.
Think about it for a second. Think about how big and how much content is available on the Internet. You can’t just put yourself out in that big ocean and expect to be noticed just because you have high-quality products or services. There’s a lot of people just like you. So you need to have small business SEO services to stand up above everyone else. And that’s what SEO strategies are for!
SEO is an effective online marketing measure that every business owner should consider and apply, no matter what is their business size.
Knowledge about small business SEO
Every web page has the possibility of ranking in Google, as long as you know how to pull off effective strategies. This is when SEO comes up because it is everything you do to have better rankings on search engines. small business SEO services are classified into two main categories:
• On-Page SEO: responsive design, keywords, load speed, formatting, on-site blogging, navigation, and URL. These all are SEO aspects you need to take into account to boost your ranking in search engines.
•Off-Page SEO: there are a couple of things you can do off your website to improve its ranking. For example, social media, articles, link building, and business profiles easily rank it higher.
Successful small business SEO strategy
Using the advantages of digital marketing, in comparison to traditional marketing, is that if you know how to do it, you can do everything on your own. Designing and conducting an effective marketing strategy will only cost you time and effort. And in case you need extra help, maybe from a graphic designer or a small business SEO expert, paying for their services will still be cheaper than making a TV commercial or paying for publicity on the radio. Small business owners will find the SEO has the best ROI compared with other campaigns.
These are the 3 most successful small business SEO strategies:
1. Using Social Media to engage customers
According to Statista, in 2018 there are around 2.6 billion people using social networks. That’s a lot of people you can reach, right? A high percentage of them use social media every single day of their lives, and that’s something every business needs to use in their favor. Take these platforms to share interesting content for your followers, drive them to your blog or website to generate more traffic. And most importantly, post regularly and interact with users.
2. Appealing to your local audience
Google gives priority to local content, so local SEO strategies are the ones that best suit small businesses. Take advantage of the fact that, unlike big companies, you know your local customers. Local SEO strategies use long-tail keywords to get better results; this way, the keywords are phrases that contain what the business offer and the location. For example: “Thai Food San Fransisco.” But having a good long-tail keyword isn’t enough. You have to create content using the keyword you chose. By doing this, search engines will consider you an authority on the matter and will give you a good position on the result pages.
3. Small business SEO needs Link Building
In order to gain authority on the Internet, it’s crucial that you use link building to create interesting and shareable content, guest blogging, and addressing pages to important directories. Remember that Google doesn’t pay attention to the size of your business, all it cares about is how good your strategy and your content are, and how useful can it be for its users.
How to do small business SEO
• Research and optimization of keywords
Make a brainstorming of keywords and make it as big as possible. Use Google Trends, or a similar tool, to evaluate each keyword performance and choose the best ones above all. Keep in mind that the quality of the keyword is better than the number of times people use it to search for content. Once you choose your keyword, introduce it to your website, inside the content and the code, and create quality content around it for blogs and tags. This is the foundation of SEO strategy.
• Authority and the trust of users
If you convince Google and users that you’re an expert in your area, you’ll gain the authority you need to have a good position on the result pages. To earn that trust, create quality content and use link building to promote and market your website. Whatever Google and relevant customers like the original and informative content about a specific industry.
• Evaluation of the progress
The ranking of keywords is continually changing, and this could affect your rankings. This is why it is so important to regularly monitor your keyword performance on search engines to adjust the strategy if necessary.
• Promote your website
Once your site is optimized with the first set of keywords, promote and market your website on your social media accounts, using Google Local Business and reciprocal linking.
Once you complete the previous 4 steps, it’s time to find new keywords to optimize and repeat the process.
Unlike business giants that have various resources and channels to broadcast their goods and services, small businesses have limited options to develop their online business. Obviously, SEO is a realistic option for the small business owner to build the company brand credibility and boost the online business performance. Otherwise, they’ll drown in the infinite competition ocean. Hiring a small business SEO expert is a relief for the business owner who needs more focus on their company management.