On-Page SEO refers to all optimization measures that can be taken directly within the website in order to make the content quality better suited for Google webmaster guidelines. Generally, the procedure is to optimize your website pages, titles, tags, content, and overall structure for your target keywords. Digital Marketing agencies always optimize the website with On-Page SEO services and Off-Page SEO together.
As all elements of the website are under the control of the webmaster, that means all the coding issues and the quality of the content can be modified. Focusing On-page optimization will also increase the probability that your Off-page optimization strategy will be successful. After all, nobody wants to link to the articles that are boring.
On-Page SEO is always ignored by digital marketing company because the backlink contribution more authority to keyword ranking. However, Google has updated its algorithm to recommend pages with better content to searchers.