On-page SEO refers to all measures that can be taken directly within the website in order to make the page quality better suited for Google webmaster guideline. Generally, the procedure is to optimize your website pages, titles, tags, content and overall structure for your target keywords.
As all elements of the website are under the control of webmaster, that means all the technical issues and the quality of the content can be modified. Focusing on page optimization will also increase the probability that your off page optimization strategy will be successful. After all, nobody wants to link to the articles that are boring.
Google continues to update its algorithm to provide better contents or indexed pages for users. The traditional on page SEO skill is not easy to gain the higher ranking.
So it’s important to keep up with the latest practices.